Brand Identity & Environmental Design
Overview
Ember & Ash is a conceptual boutique coffee brand built around the idea of warmth, ritual, and moody vibes.
The branding combines a bold, expressive aesthetic with a cohesive visual system designed to translate across a variety of customer touchpoints.
The project focused on creating a flexible identity that could work across both digital and physical applications while maintaining a consistent and recognizable presence.
Visual Identity
The logo mark combines a flame with a subtle coffee bean form, creating a simple but memorable symbol that reflects both the product and the concept.
A muted, dark color palette paired with a rich ember orange establishes a high contrast and rich-colored design that captures the overall moodiness of the brand.
Typography plays a key role in the identity, balancing an elegant serif with expressive, handwritten accents to create contrast and personality.
Deliverables
Brand Identity
A cohesive visual identity developed to establish the overall look and personality of Ember & Ash. The system brings together the logo, typography, color palette, and supporting graphic elements to create a distinctive and recognizable brand.
Art Direction
Established the visual direction for the brand, including the overall aesthetic, imagery, graphic treatments, and composition. The goal was to create a strong visual personality that could remain consistent across a range of applications.
Packaging
Branded packaging designed to extend the Ember & Ash identity into the customer experience. The designs apply the established typography, color palette, and graphic elements while adapting the system to different packaging formats.
Environmental & Storefront Design
Physical applications designed to bring the brand into the space itself, including storefront and environmental graphics. These applications use the established visual system to create a cohesive experience from the first point of contact.
Social Media
A collection of social media graphics designed to promote the brand while maintaining consistency with the broader identity. The flexible visual system allows the brand to remain recognizable across a variety of digital content.
Outcome
Ember & Ash demonstrates how a strong conceptual foundation can elevate a brand. By focusing on mood and storytelling, the project creates a distinct identity that feels both modern and timeless.